For 46 years, people speculated why Apple’s logo had a bite taken out of it. Some figured that it was to avoid confusion with a cherry. Others that it was a homage to Alan Turing. Or maybe a nod to Isaac Newton. (Apple later named one of its products the Newton.)
But the company’s recent actions suggest another inspiration for its universally known logo. A Biblical one. And not in a good way.
In early November, 9to5Mac reported that the upgrade to the iPhone’s operating system had a strange quirk – it restricted how people in China, and only those in China, could use its AirDrop feature, which lets iPhone users communicate directly with other iPhone users without relying on the Internet.
Why? Because “protesters in the country had been using the feature to spread posters opposing Xi Jinping and the Chinese government.” The protests, keep in mind, were sparked by China’s endless “zero-COVID” lockdowns, which most recently resulted in several people being burned to death because they were trapped inside a building that caught fire.
Just as did their brothers in Tiananmen Square in 1989, today’s protesters want freedom. And China’s response to such requests hasn’t changed. On Wednesday, reports said that China’s police called for a “crackdown” against “hostile forces and infiltrative activities.”
Yet, despite the fact that Apple has stuck its nose in political issues for years, it has been studiously silent on the China protests – even after some of its own workers were beaten by the police when they started protesting low pay and unsafe working conditions.
Around the same time the public was learning about Apple’s kowtowing to the oppressive Chinese Communist Party, Elon Musk claimed that Apple had cut its ad spending on Twitter and was considering dropping Twitter from its app store.
Why? Because Musk is finally living up to what a Twitter general manager once described as the “free speech wing of the free speech party.” So, if Musk is right (Apple CEO Tim Cook Denies it) Apple would be threatening to hobble Twitter because it has stopped actively censoring conservatives.
This combination of Apple events didn’t escape notice.
Republican Missouri Sen. Josh Hawley sent a letter to Apple’s CEO asking “why Apple continues to aid and abet the totalitarian regime in China while campaigning against free speech at home.”
Florida GOP Gov. Ron DeSantis accused Apple of being “a vassal of the Chinese Communist Party” and said Congress should intervene if it drops Twitter from its app store.
Perhaps because of this blowback, Apple CEO Tim Cook has reportedly scheduled a meeting with incoming Republican leaders in the House this week.
What does any of this have to do with Apple’s logo?
Even those in uber-liberal Silicon Valley probably know the story of Adam and Eve and how they gave in to Satan’s temptation, bit into the forbidden apple, and were cast out of Eden.
Taking the bite out of that apple was an act of defiance against God, whose only rule was that they steer clear of the “tree of the knowledge of good and evil.”
So, ask yourself:
What sort of company sides with those who want to silence conservatives in the United States while working with the CCP to thwart freedom protests?
What sort of company gladly employs slave labor to make its products, which it then sells at a huge markup? (Apple’s net earnings are consistently above 20%.)
What kind of company loudly complains about a religious liberty law enacted in one state that gays didn’t like, but turns a blind eye to China’s genocide against its own minority Uyghur population?
Then ask yourself, whose side is Apple on these days? The forces of good, or the forces of evil?
Now, look at the Apple logo again.
— Written by the I&I Editorial Board