Issues & Insights
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The Virtue Of ‘Price Gouging’

Government officials waste no time threatening to crack down on “price gouging” during catastrophic events. Because they care. But of course they don’t. If they did, they’d let the market take care of pricing. Instead, they’ll deny storm victims the necessities they need to get through the disaster.

Vice President Kamala Harris has warned merchants and entrepreneurs that Big Brother Columbia is “monitoring” stricken areas “for allegations of fraud and price gouging and will hold those taking advantage of the situation accountable.” Federal Trade Commission Chair Lina M. Khan says “no American should have to worry about paying grossly inflated prices when fleeing a hurricane,” and promises that “in partnership with state enforcers, the FTC will keep fighting to ensure that Americans can get the relief they need without being ripped off by bad actors exploiting a crisis.”

Their rhetoric is meant to reassure. They are proud of themselves. And quite willing to claim scalps, even if means victims are unable to obtain the goods they desperately need. We refer again to the story of John Shepperson, which we have covered before:

In 2005, Shepperson, bought 19 generators at $500 each, loaded them on a rental truck, took time off from work, and drove 600 miles from his home in Kentucky to Mississippi, where the victims of Hurricane Katrina were in urgent need of electricity. According to economist Mark J. Perry, ‘John offered to sell his generators at twice the price he paid, to help cover his costs and make a profit.’ But rather than allow Shepperson to provide an in-demand product to willing buyers, the government arrested him. Shepperson was held for four days.

Meanwhile, the generators were seized by the government, says Perry, and ‘never made it to consumers with urgent needs who desperately wanted to buy them.’

This was an unconscionable act by officials. They’d rather enforce their counterproductive laws than to allow the unfettered commerce that benefits all the involved parties.

Yes, it might seem on the surface that jacking up prices during an emergency is unethical. Yet it can be the best way to deal with a crisis. High prices not only discourage hoarders, they also send suppliers an important signal: They need to rush more goods into production and increase their shipments into the disaster zone. It’s basic economics. Buyers might grumble about the costs, but at least they can get what they need.

To further emphasize our point, we conclude with a few more truisms that should demystify the misunderstandings in regard to “price gouging”:

  • “Anti-price gouging laws are really ‘pro-shortage’ laws.” — Perry
  • “‘Price gougers’ are often providing a life-line of critical supplies that nobody else is providing, and that life-line could actually be saving lives.” — Perry
  • “High prices are an essential way to ensure that resources get where they are desperately needed. Imposing artificially low prices creates shortages of vital supplies and makes it harder for people to recover from disasters.” — Don Boudreaux
  • “Pursuing profit is simply the best mechanism for bringing people supplies we need. Without rising prices indicating which materials are most sought-after, suppliers don’t know whether to rush in food, or bandages, or chainsaws.” — John Stossel
  • The “assessment of a proposed national price gouging law concluded a national law would have increased total economic losses during Hurricanes Katrina and Rita by nearly $2 billion, mostly from interference with incentives to bring goods and services to areas where they are most needed.” — Michael Giberson
  • “When either supply or demand changes, prices change. When the law prevents this … that reduces the flow of resources to where they would be most in demand.” — Thomas Sowell

— Written by the I&I Editorial Board

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I & I Editorial Board

The Issues and Insights Editorial Board has decades of experience in journalism, commentary and public policy.

4 comments

  • Please ask any Democrat about the Longshoremen Union’s price gouging which Democrats laud and encourage. UAW did it, too, recently.

    Though unions do it artificially and with unfettered greed; they shut down the supply of goods and materials intentionally to be able to gouge for higher wages.
    Democrats love that!

    But, should a hurricane cause shortages of items people need, the Democrats go all berserk, wonky and holier than thou against prices that are raised to provide additional supply.

    How silly they are, and Kamala has been sillier than her usual silliness.

  • If your business price gouges after a disaster you should do 20yrs in jail & never be able to own a business again.

  • It would be interesting if-after the disaster powers down-a poll were taken of the people in western North Carolina to see if price gouging was really gouging or was it helping to get more resources to the disaster area.
    Yes, gouging is terrible at such a time; but is getting needed resources to the area more important than punishing those called gougers? The gougers, in my opinion, can also can be called the helpers who bring the resources into the areas where it is needed.
    They may not be philanthropic, but they increase the supply of needed goods-and those who can’t afford to purchase them, well it may be terrible-but the goods wouldn’t be available if price gouging wasn’t allowed.
    Also, one must think of this: If gougers charged too much then people wouldn’t buy-and it people wouldn’t buy then all the work and energy the gouger engaged in to make a high profit would be to no avail.
    My tentative conclusion is that price gougers may very well be swine-but the unavailability of goods needed during a crisis are more of a travail.
    And, as I mentioned, having the goods available (especially during disaster times) is better then not having them.

  • The absurdity of the second comment above is that no one has to buy anything if the price is too high for what they think something is worth.

    This is true of a very expensive pocketbook, a car, a first class airline ticket, etc.
    However, if someone takes the market risk at greater cost to provide a commodity that is in short supply after a natural disaster and someone else is willing to pay the higher cost for the scarce items without being required to do so, why is that ever a crime instead of useful and praiseworthy initiative in the USA?

    The politically approved price gouging, for no benefit to society, permitted by the ideology of the Democratic Party leaders, that the monopolies of anticompetitive unions are allowed to do all the time, should be illegal and should be covered in our Antitrust laws and should require jail sentences for the union bosses, who willfully, selfishly and intentionally gouge everyone, denying us even a chance to buy or not to buy non competitive labor costs at the higher wage price, with Democrats’ approval.

    So, please tell us, who should be penalized in the USA?

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